CBBC Announces New Executive Director

For Immediate Release:
Calgary, Alberta

The Canadian Beef Breeds Council (CBBC) wishes to announce the appointment of Michael Latimer as their new Executive Director. Michael brings an extensive range of experience in the beef cattle industry including roles in brand marketing and management. He has recently held the position of General Manager, Canadian Angus Association and along with other industry representatives participated in a number of breed promotional activities including strategic planning sessions for the Canadian Beef Breeds Council.

Michael is a 5th generation purebred cattle producer. After graduation from the University of Alberta he worked as a partner with Rmitall Cattle Company. He served as President of the Olds Agricultural Society and has also served as a judge and a mentor in the Cattlemen;s Young Leaders Program.

“We are delighted with addition to the Executive Director role of CBBC and look forward to working with Michael”, says President David Bolduc. “Our focus for Canada’s purebred beef cattle producers continues with ongoing projects such as international market development through the Canadian Cattlemen Market Development Council and the Legacy Program, BIXS value chain system and with the view to promoting the purebred sector both domestically as well as internationally.”

The Canadian Beef Breeds Council (CBBC) represents, supports and promotes the Canadian purebred beef cattle industry. Our members include national breed associations that collectively represent more than 10,000 producers of purebred beef breeding stock. Associate CBBC members are exporters and sector service providers.

For more information contact:

David Bolduc, President, Canadian Beef Breeds Council (CBBC) Email: cudlobe@platinum.ca www.canadianbeefbreeds.com T: 403.730.0350