Canadian Beef Breeds Council holds its Annual General Meeting in Calgary, Alberta March 22, 2017

Canadian Beef Breeds Council’s 23nd Annual General Meeting was held in the Best Western Port O’ Call Hotel and was well attended by members, associates and guests.  CBBC is pleased that Garner Deobald was re-elected as the President, Roger Peters as the Vice President, and Jay Cross, David Sibbald, Reed Rigney and Tessa Verbeek as new directors.   The newly elected Board of Directors are:

Garner Deobald, President, Roger Peters, Vice President, David Sibbald, Director, Bruce Holmquist, Director, Mel Reekie, Director, Rod Remin, Director, Stephen Scott, Director, Rob Smith, Director, Jay Cross, Director, Reed Rigney, Director and Tessa Verbeek, Director.

Present Garner Deobald indicated “CBBC is fully engaged in moving our sector forward with renewed optimism in advancing our goals of producing the world’s best purebred cattle and increasing market share in sales of purebred cattle, semen and embryos, both domestically and internationally.”

CBBC’s vision is to provide a unified voice in support of the purebred genetics provided within the Canadian beef cattle industry.  Its mission is to ensure the continuity, growth and prosperity of the Canadian purebred cattle sector as an integral component of the Canadian beef cattle industry. 

Its mandate is to support Canadian purebred cattle producers through service provision aimed at genetic improvement, animal health, extension services and information dissemination; promote Canadian beef cattle genetics both domestically and internationally by identifying market opportunities, facilitating access through timely intelligence and informing the commercial industry of the attributes of the Canadian beef advantage both at home and abroad; represent the purebred cattle sector to government by advocating effective policy, ensuring market access and enhancing competitiveness.

For information please contact
Michael Latimer, Executive Director