Canadian Beef Breeds Council holds its 24th Annual General Meeting

Canadian Beef Breeds Council’s 24th Annual General Meeting was held in the Best Western Port O’ Call Hotel and was well attended by members, associates and guests.

CBBC is pleased to announce that Roger Peters was elected President, Jay Cross Vice President, and Myles Immerkar as new director.   The newly elected Board of Directors are:

Roger Peters-President, Jay Cross-Vice President, and the following Directors: David Sibbald, Bruce Holmquist, Mel Reekie, Rod Remin, Stephen Scott, Rob Smith, Reed Rigney, Tessa Verbeek, and Myles Immerkar.

President Garner Deobald indicated “CBBC is at a critical strategic point in the future development of the seedstock sector in advancing our goals of producing the world’s best purebred cattle and increasing market share in sales of purebred cattle, semen and embryos, both domestically and internationally.”

The vision of CBBC is to be the world leader in developing profitable and sustainable beef cattle genetics.  Its mission is to be the catalyst advancing the Canadian beef cattle seedstock sector through unified representation, strategic alliances and implementation of innovative technology. 

The mandate of CBBC is to support the Canadian seedstock sector by developing partnerships that advance genetic improvement, research, extension services, information dissemination and our role in Canada’s National Beef Strategy; promote Canadian beef genetics both domestically and internationally by identifying market opportunities and facilitating market development; and represent the Canadian seedstock sector to government by advocating  effective policy, and ensuring market access and enhanced competitiveness.

For information please contact

Michael Latimer, Executive Director