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Canadian Beef Advantage

The Canadian Beef Advantage is a national branding strategy to promote ‘leadership in animal health and beef safety’ both in Canada and internationally.

The following attributes have been identified to support the value proposition and the Canadian Beef Advantage: Canadian beef breeds and genetic improvement system; beef profitability and value; animal health and on farm food safety system; food safety system at slaughter and fabrication plants; beef grading system; beef product specification and processing characteristics; supplier sales and service standards; eating quality, shelf-life and appearance; beef nutrition and health; animal welfare and efficient cattle production system.