CBBC provides services to members and we also respond directly to domestic and global inquires regarding Canadian purebred cattle genetics and related technologies.
In support of the purebred cattle sector we help facilitate knowledge transfer, establish contacts, build relationships, affect policy and support business negotiations.
Our areas of focus and services include:
Long Term International Strategy (LTIS)On behalf of our membership, CBBC annually develops a Long Term International Strategy (LTIS) that is integrated with those of other industry stakeholders and is consistent with industry-wide objectives and goals. The LTIS enables the Council and in particular its and exporter members to meet their own objectives and goals through a public-private partnership. Activities include global-market intelligence gathering, setting of market access priorities, sponsorship of outbound activities, hosting of inbound study groups, development of collateral promotional items, and training programs.
Protocol Negotiations CBBC helps Canadian producers to negotiate and secure international business contracts for purebred beef cattle genetics and related technologies. Prior to the signing of protocol agreements, our specific skills and experience assist members as they negotiate and respond to the required testing and guidelines that underpin the unique terms and conditions required by international customers.
Government & Industry RelationsWe represent, participate and lobby on behalf of our members and the overall purebred sector through participation in government round tables, policy discussions and trade talks. We also liaise with the wider Canadian cattle industry and agricultural community on topics and issues of common interest.
CompensationCBBC has successfully negotiated with Canada’s Federal Government on the issue of purebred cattle producers’ compensation entitlement following mandatory animal destruction, in response to issues such as BSE. In 2006, CBBC successfully lobbied for an increase in compensation to $8,000 per animal from $2,500 – which in turn, CBBC had originally negotiated up from $1,500 per animal in 1996.
Marketing & Sector RelevanceCBBC promotes the purebred cattle sector through diverse public relations and media strategies including attendance at Canadian and international events, dissemination of breed profiles in several languages, presentations and seminars, sponsorships, news releases and conferences, published articles and print advertising.
Animal IdentificationOn behalf of the purebred cattle sector, we collaborate with the Canadian Cattle Identification Agency (CCIA) and endorse The Canadian Cattle identification Program - an industry initiated and established trace back system designed for the containment and eradication of animal disease. All purebred beef cattle are tattooed with unique breed and herd identification.
Animal Health & WelfareCBBC Directors and the Executive Vice President are frequently sourced as experts and consulted by government representatives, policy makers and the wider cattle industry on issues and best practices pertaining to animal health. We also counsel and comment on farm safety and animal transportation issues.
Genetic EvaluationWe monitor and track all Canadian purebred cattle registrations through data supplied to us by individual breed associations. We are committed to enhancing, streamlining and aligning breed associations’ registration criteria to present a more uniform synopsis of purebred cattle in Canada.
Breed ProfilesOur breed profiles showcase the distinct traits and qualities of purebred
cattle breeds. They are available in a variety of languages; contact us to
request.
Global IntelligenceWe are building our library of global intelligence on worldwide purebred market opportunities and essential considerations and contacts for purebred producers. Contact us for more information on a country of interest to you.
Special Project:Purebred Risk Assessment ProjectThe Purebred Risk Assessment (PBRA) project is a major CBBC initiative designed to identify and address various producer business risks associated with producing and marketing purebred beef genetics. The PBRA project is funded in part through the Private Sector Risk Management Partnership (PSRMP), a Business Risk Management program of Agriculture and Agri-Food Canada, under the Agricultural Policy Framework (APF). Learn more...
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