The Canadian Beef Breeds Council (CBBC) represents, supports and promotes the Canadian purebred beef cattle industry.
Our members include national breed associations that collectively represent more than 10,000 producers of purebred beef breeding stock. Associate CBBC members are exporters and sector service providers.
We help individuals and organizations throughout Canada and around the world to access Canadian purebred beef cattle genetics and related services.
The following attributes have been identified to support the value proposition and the Canadian Beef Advantage: Canadian beef breeds and genetic improvement system; beef profitability and value; animal health and on farm food safety system; food safety system at slaughter and fabrication plants; beef grading system; beef product specification and processing characteristics; supplier sales and service standards; eating quality, shelf-life and appearance; beef nutrition and health; animal welfare and efficient cattle production system.
The CBA brand logo is available for use by Breed Associations and producers. Click here to access the CBA Brand Toolkit.
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