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Canadian Beef Breeds Council Menu

CBBC Roles and Responsibilities

The Canadian Beef Breeds Council (CBBC) exists to connect the Canadian beef cattle industry to the world. CBBC is a national not-for-profit organization governed by an elected Board of Directors chosen from within our Membership and Associate Members. It is funded through membership dollars and from administering collaborative industry projects. The mandate is to SUPPORT, PROMOTE and REPRESENT the Canadian beef cattle seedstock sector. CBBC Membership is available to all Canadian beef breed associations recognized under the Animal Pedigree Act of Canada. Associate Membership in the Council is available to industry organizations, export companies, livestock exhibitions or individuals who assist in the fulfilment of the mandate of the Council.

CBBC plays an integral role in assisting its members with international promotional initiatives and strategy development. With support from AAFC AgriMarketing funding and through the Long-term International Strategy (LTIS) developed in collaboration with our members, the beef cattle industry is able to participate in a wide variety of activities. These include but are not limited to government trade missions, livestock shows, world breed forums and participation in industry events. These add value directly to seedstock producers and the industry through the promotion of Canadian beef cattle genetics.

CBBC does not directly buy or sell genetics or live cattle. It exists to connect buyers and sellers as well as promote the attributes of Canadian beef cattle genetics within Canada and internationally. CBBC works to provide relevant, evidence based information on the Canadian beef industry as well as market intelligence on the global beef cattle industry to assist members develop and implement international marketing programs.

As a member of the Canadian Beef Advisors, CBBC works closely with the Canadian Cattlemen Association, Canada Beef Inc, Beef Cattle Research Council, National Cattle Feeders Association, Canadian Roundtable for Sustainable Beef and the Canadian Meat Council to meet the goals outlined in Canada’s National Beef Strategy. CBBC also works closely with the Canadian federal government specifically Agriculture Agri-Food Canada and the Canadian Food Inspection Agency. CBBC is proud to be a founding partner in the Canadian Beef Industry Conference held annually.

There are approximately 8,000 breeders of registered seedstock beef cattle in Canada. CBBC is very proud of the diversity of our breeds and the exceptional quality of Canadian beef cattle genetics which thrive under varied climatic environments.